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A refreshing break away from traditional seminars that drag on with little or no useful information.  These seminars are interactive, packed with useful information, and specifically tailored to today’s blue collar worker in today’s business environment.

"I don’t usually write in after attending seminars but I wanted to personally thank you for putting this thing together.  I was a little leery at first but am so glad I came.  The information the speaker gave really did help me and my assistant a lot.  I’m glad it wasn’t one of those “change everything you do” seminars that I always feel set you up for failure. 
I can honestly say that you have helped my business run more efficiently and helped me lower my costs and increase my customers.  I know you say if it helps you gain one extra customer, or avoid one mistake it’s worth it.  But it did so much more.  The motivation has carried me over so much longer.  I can’t wait for the next one."
- Anne G.
  Painter

These four hour seminars are designed specifically to help you build a presence, market your business creatively, and beat out the competition.

Building a Presence:

Make your company stand out from other competitors and become a must for potential customers.  By following the simple and cost effective steps shared in this section you will be able to strengthen your business’ foundation and hold all of the tools you need to grow your business and gain more customers.  You will also learn about the importance of specific needs, while avoiding some of the perils that others have endured starting their business.

The first section of your seminar alone was worth the price of admission.  I worked for my father for nearly 10 years before I finally got my contractors license.  I saw how much he was struggling and some of the pitfalls you discussed were exactly what he was doing.  I knew there was something wrong but didn’t fully know why until Joey laid it out.  Next year you can expect my dad there too.  He applied some of what I learned and started to notice a difference within just a few months.  Not bad for an old dog who thought he already had all the bones he needed.  If that old buzzard can learn after being in the business for over 30 years, anybody can.
- Jason P.
   Plumbing

Scalable Marketing:

This section of the seminar teaches you how to gain customers while spending as little time and money as possible.  Learn how to get in front of your potential customers, build name recognition, and increase your chances of being able to sit in front of a growing number of customers, even in today’s market.  This section talks about different cost effective forms of marketing your business while maintaining a proper balance of time and money.

Great class guys.  We learned more than I ever thought you could shove in to half a day.  I brought my business partner and we both loved it and would recommend it to anyone.  Especially the section on marketing.

I really wished we had gone to the class before we took out our ad in the yellow pages.  You weren’t kidding about how we could have better used that money.  I took on the 1 to 1 challenge where you talked about spending 1 dollar using the marketing you discussed for every 1 dollar we were spending in regular advertising.  We received easily 10 times (no joke) the business from our new marketing campaign as we did with the <<Censored>> yellow pages.

I can see now why Joey got so (to put it politely) emotional about how so many sales people act like they are marketers when they are totally different fields.  You can bet that next year when that <<Censored>> comes to renew our yellow page ad I will laugh in her face.  If you decide to use this comment be sure to let everyone know that this thing can save a business.  I would even tell anyone ready to start their business to hold off until after attending one of these classes.
- Alton S.
  General

Beating the Competition:

After you have built a presence and done the smart marketing to get in front of your new prospects you may be asking, now what?  How many times have you run quotes only to be beaten out by someone else?  Well this section of the seminar will show you how to increase your value to the customer, make them your advocate, and beat the competition without slitting your fiscal throat.  This section is often what gets the whole room buzzing and makes everyone grateful they came.

Holy crap I wish I could do more than just thank you all with this letter.  The whole seminar was worth it.  But the last section on beating the competition really put the whole thing together.  I used every single tip you gave and I really can say that you have made the mornings a whole hell of a lot better.  I wake up knowing that I will gain more accounts, and lose a deal much less than I ever had before. 

To anyone who reads this.  This seminar teaches you how to beat out illegal competition, and get the customer decided on you before anyone else even walks in the door.  I loved it, and would recommend it to anyone, except competitors of mine in San Diego. ;)
-Sharon V.
Marble and Tile

Seating is limited and last year every single session sold out with a large number of people being turned away.  So don’t lose any time signing up for the seminar.  Early registration also means you get a better chance of having your needs addressed by Joseph L. Zeleny directly.  On our sign up form you can put in questions, or problems that you have been having.  If Zeleny chooses your question he will answer it directly for you in the seminar.